A few years back I got a call from a prospective client who was concerned in purchasing a firm gift for a prospective client. The first thing the caller mentioned was his original motive for wanting to buy a firm gift, something he admitted he never had done before.
The caller said he had been trying to lure a large catalogue for months and was running out of ideas. He also said that if he was able to get this catalogue than his firm could climb out of financial ruin. Stress can kill a man very slowly, and although I had known this gentleman over the phone for all but a integrate of minutes, I felt it my duty to spread a itsybitsy holiday cheer.
The Shirt Company
This is an abridged version of how the recommendation of a unique corporate gift helped one struggling firm owner turn his fortunes around.
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Lacoste Distressed '27' Graphic Tee (L / EUR 6, White) Feature
- 100% Cotton. Machine washable. Imported.
- 27 and Croc graphic print at chest.
- Ribbed crewneck.
- Contrasting interior neck lining.
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Before I mention how this person went about choosing the right firm gift, let me speedily cover some reasons why you should consider giving firm gifts. Everybody can agree there is an art to sending firm gifts. Everybody walks nearby in different shoes, caters to different motives and enjoys life's uncomplicated pleasures in their own unique way. But if you peel back all of these differences there is One tasteless Thread that bonds all firm professionals: the need to feel Appreciated.
For decades and decades, firm gifts have been used in a range of ways. Here are five ways you can leverage firm gifts:
- increase laborer morale
- woo prospective clients
- thank existing customers
- follow up on a prior sales call
- promotional giveaways
The caller was faced with a question all small firm owners have faced one time or another: how do you strike an authentic connection with a prospect that will move the sales cycle along in a more linear fashion?
I mentioned that one of the easiest ways to result up on a sales call is by arresting to the emotional side of the prospect.
Numerous studies on human behavior have shown that the recipient of a firm gift tends to rejoinder in a more suitable manner to the person who sent the gift. In turn, the recipient finds it natural to act in a reciprocal way.
The art of the firm gift
I suggested the caller do some homework and get in touch with the prospect's secretary before he decided on a single corporate promotional gift. Armed with a integrate questions, the caller could find out what the prospect's main interests were.
After five minutes on the phone he learned the prospect enjoys spending his Sundays at his country club playing golf. This is where he entertains some of his largest accounts. With this data the caller had actionable understanding to work off. I recommended he send an embroidered golf shoe bag with the prospect's name and firm logo on it, along with some logoed golf balls, tees and a shirt.
This corporate golf gift ended up working out in his favor more than he ever would have imagined.
'I got a call shortly after the firm gift was shipped with an open invitation to come play at his club with him,' the caller told me. 'The day ended with a firm deal.'
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