Starting your own inexpressive label clothing company is not as difficult as you may think. I assure you that the founding members of Volcom, Paul Frank, Hurley and Von Dutch, are not mad geniuses of fashion. You can duplicate their rise to brand stardom in case,granted that you have the following:
1. A decent logo
The Shirt Company
2. Creative concepts and graphics - build Talent
Company 81 "Apple Red & Colorful Plaid" Boys 2Pc Short Set (4) Best
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Company 81 "Apple Red & Colorful Plaid" Boys 2Pc Short Set (4) Feature
- Top: 100% Cotton
- Short: 100% Cotton
- Machine Wash Cold
- Made in China
Company 81 "Apple Red & Colorful Plaid" Boys 2Pc Short Set (4) Overview
Company 81 boys set features: short-sleeve polo with design on front with matching plaid shorts with matching belt.
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*** Product Information and Prices Stored: Feb 20, 2012 02:49:53
3. A unique, blank apparel supplier
4. A decent screen printer
5. A Line Sheet to show potential buyers
6. Sales and promotional talent.
Which do you think is most important? Its obviously build talent you say? Are you Joking? You must be joking. Have you stepped out of the house recently? Have you seen Von Dutch clothing? Crayon weilding Chimpanzes yield better designs. Furthermore, I dream the monkeys are more sanitary, but I digress.
#6 is clearly the most prominent element. You can originate an entire line of fashion forward, gorgeous clothing but if you can't pitch it - no one will ever see it (excluding your mom of course). So, unless you want a closet full of your astounding designs, ask yourself the following two questions:
Can I sell?
In other words......can I hit the pavement with my line sheet and walk into every boutique clothing store I can find? Then will I harass the hell out of sell clothing store buyers so that they'll try to squeeze 5 minutes of time in for me at Magic 06' (Clothing Convention) ?
Will I be able to make a expert presentation to a Nordstroms buyer?
Can I promote?
Do I have and creative viral or gureilla marketing ideas to get this label kickstarted?
If the answer to both of these questions is No - you better get some help. Namely, find person passionate for fashion who also happens to be ridiculously outgoing, great on the phone and aggressive as hell. Lastly, (and superficially) it would help if your sales rep is hot.
I know, how horrible.....so sorry, buy I didn't say whatever about this being an equal occasion blog :)
That being said, let me welcome you the shallow end of the pool..... I.e. The fashion world.
Good luck with your label!
Key to beginning Your Own Clothing enterpriseBlue Valentine Movie - with Ryan Gosling and Michelle Williams Video Clips. Duration : 4.48 Mins.Studio: The Weinstein Company Director: Derek Cianfrance Screenwriter: Derek Cianfrance, Cami Delavigne, Joey Curtis Starring: Ryan Gosling from The Notebook, Michelle Williams from Dawson's Creek, Mike Vogel, John Doman, Maryann Plunkett Genre: Drama, Romance Plot Summary: "Blue Valentine" is the story of love found and love lost told in past and present moments in time. Flooded with romantic memories of their courtship, Dean and Cindy use one night to try and save their failing marriage. Ryan Gosling and Michelle Williams star in this honest portrait of a relationship on the rocks.
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